What's on our mind

Let’s talk business strategy, live-streaming, and general life updates. Come get to know myself, my team, and our work.

New Year, New Personal Vision

If you haven't done a personal vision I HIGHLY HIGHLY recommend you do one, especially with the New Year right around the corner.

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Why are you in business?

You have a great idea and you need a logo to get it off the ground. Well not so fast! A successful idea, business, or personal brand...

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How to Define Your Ideal Customer/Client Persona

In order to do successful marketing, you must understand who you are marketing to. More importantly, you must figure out who your ideal...

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How to Come Up with the Right Brand Name

If you are dead set with the name of your business, company, or personal brand, then you can skip this post and go follow me on...

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How To Find Your Purpose

Understanding that I was leaving my full-time job and going back to running my own business, I knew that I wanted to become a better...

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Rebranding Nunez Dental

Nunez Dental's rebrand by Steve Lucin and his team of professional designers. This case study shows how it was done.

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Breaking Down Business Card Stocks w/ Primoprint Sample Kit

Learn how to pick the right card stock for your business card and other printed products.

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Business Card Comparison: Vistaprint, Moo, Primoprint

VistaPrint VS MOO VS Primoprint I took a look at three different business cards from the top three business card distributors. I’m...

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Does Your Marketing Suck?

I help business and nonprofits with their marketing. Here are some examples of what we've been doing during COVID-19.

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