I recently had the opportunity to sit down with my colleague and friend, Alex Cespedes on his podcast Your Own Thing.
Alex’s goal is to help others grow their businesses into more profitable and fruitful enterprises. His podcast focuses on how to start and grow your own business, on YOUR terms.
In this episode, we focus on one’s unique selling propositions and how they help you and your business stand out. It’s important to follow your own path and be truthful to your unique traits. Those traits will open many doors simply because you and your business can offer something others can’t.
So what is the secret to winning in business? YOU! Do your own thing, be your own person, and find your purpose. In doing so you will find yourself winning in everything you do.
Listen below to hear more!
Let me know what you think in the comments.
Steve Lucin
I am a creative entrepreneur who helps passionate visionaries grow their businesses and nonprofits through proper branding, marketing, and creativity. And I VJ.