It's a good idea to live stream your work in order to show your audience how things are done behind the scenes and the work in progress.
My brother Luis Caraballo (the artist formerly known as Louie Blaka) wants to live stream is painting workshops. We hopped on a Zoom and I showed him the tools that I have used in the past to live stream.
OBS Is the free software to prep all of the camera and interface work. You can switch cameras, add logos, images, and other broadcast design elements to your screen, record, and stream directly to twitch, youtube, facebook, or any other streaming platform.
Sometimes I use this software just to record videos so that I can switch from the front camera and then to the screen recording.
I haven't explored this too much, but this allows you to add chats and other widgets to your screen for twitch.
This software is normally used for video conferencing/meetings. However, it does have the live stream feature/setting that you can turn on in order to live stream your meetings or webinar to facebook and youtube.
What's great about this is that you can have multiple people in the video conference and they will be part of the live stream as well.
Zoom has a free plan where you can meet for 40 minutes, but if you want to go for more than that, you'll have to drop $15/mo for the upgrade. If you want webinar features, it's gonna cost more.
I like Zoom too because you can also turn on the automatic recording feature for all of your meetings. Great for capturing content with a client for later editing and posting (which is exactly what I did with the above video).
You can also simply live stream directly from Youtube and Facebook without using OBS. It all depends on how creative and pro you want to go.
Let me know about your live streams in the comments below so I can tune in!
If you'd like to learn more about the other business apps that I use, check out my Useful Business Apps post.