Virtual Fundraiser for NYC Kids
August 2021
Client
Introduction / Summary
The Child Center of NY is a dedicated organization that helps children and their families in New York City flourish in tough situations. They provide various services from education to behavioral health and so much more. Through these programs they seek to strengthen kids and their families.
The Challenge
Like many other non-profits, The Child Center of NY relies on donations from their communities and partners to continue their daily operations. Many of their donations come from fundraising events like their annual Gala. This year The Child Center of NY decided it was safer to hold their annual gala in a virtual space rather than in-person due to COVID-19.
The Solution
The Child Center of NY trusted us to create a 60-minute long show filled with excitement, love, and music. Their Run of Show consisted of pre-recorded material from their CEO Traci Donnelly, board members, staff, and even a special musical performance by Grammy Award winner, Alan Menken. During the show there was a text-to-pledge feature that allowed viewers to donate money throughout the event. As the show played the donations and heartwarming messages were displayed on screen for all the viewers to see. The text-to-pledge was a great success!
Deliverables
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Static and Animated Invitation
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Virtual Gala Website
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Program and Sponsors Booklet
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Show Production
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Live Stream Production
Cohesive Event Branding
The event branding was prominent throughout the show, from the invitations to the event gala website. We also highlighted the event sponsors with the same branding.
Program and Sponsor Booklet
It's important to give event sponsors love for their donations. A program and sponsors booklet is the perfect opportunity for that. The booklet is placed on the webpage that houses the live stream so viewers can have easy access to it.
Show Production
We made the live stream look like a cohesive, well branded, show with animated graphics that included:
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Countdown to the live stream
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Animated show logo
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Transitions
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Titles
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Lower Thirds
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Call to Action/Donate
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Credits/Sponsors
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Stream cover and ending graphics
Live Stream Production
Watch how the pieces come together for the virtual gala
Click the video below!
Results
All the board members were excited to receive great feedback from the guests, donors, and staff. Staff members felt honored to be recognized throughout, especially after the hard year they’ve experienced due to COVID.
The Child Center of NY was also able to receive donations that will go towards helping more children and their families. Although The Child Center of NY did fall $200K short from their goal. It’s a great tool to reach existing and potential donors. The Child Center of NY has also used the video for marketing purposes to get donations even after the show was over, so the fundraising didn’t stop on show night.
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