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Connecting Alumni During COVID

July 2021

Client
Introduction / Summary

CUNY John Jay is one of the leading Criminal Justice schools in the U.S. It’s a public university located in New York City that has been around since 1964. CUNY John Jay prides themselves on their Alumni Association that supports their undergraduate and graduate alumni.

The Challenge

CUNY JJ hosts their Alumni Reunion to bring together their alumni for a night of reconnecting and networking. COVID-19 made it harder to hold their alumni reunion in-person due to safety concerns. In 2020 they had to postpone their reunion until 2021, they didn’t want to cancel or postpone it again for 2021.

The Solution

Team Lucin teamed up with CUNY John Jay again to prevent them from postponing their Alumni Reunion any longer. So together we created a Virtual Alumni Reunion that allowed alumni to reconnect with their graduating classmates. The Alumni Reunion also honored special alumni and faculty that had made a difference in the John Jay community. The reunion consisted of two parts. The first part was a pre-recorded show that celebrated the honorees, staff, and alumni. After the pre-recorded event the attendees were gathered in Zoom to connect and network.

Deliverables
  • Animated Invitation

  • Social Media Teasers

  • Virtual Gala Website

  • Show Production 

  • Live Stream Production

Cohesive Event Branding

The event branding was prominent throughout the show, from the invitations to the event website. 

 

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Event Marketing

We created social media teasers that promoted the benefit. It was a great marketing tool.

 
Show Production

We made the live stream look like a cohesive, well branded, show with animated graphics that included: ​

  1. Animated show logo

  2. Transitions 

  3. Titles

  4. Lower Thirds

  5. Call to Action/Donate 

  6. Credits/Sponsors

  7. Stream cover and ending graphics

 
Live Stream Production

Watch how the pieces come together for the virtual Alumni Reunion.

Click the video below!

 
Results

The Virtual Reunion was enjoyed by all the attendees! Converting the event to a virtual platform was a great way to gather alumni and staff because it was easily accessible to everyone anywhere. The honorees of the night were also grateful for the opportunity to be showcased during the night. All the marketing material and sizzles promoting the event were also a hit. 

 

We have teamed up with CUNY John Jay to produce two other virtual events. To learn more about those events click the link below.

CUNY John Jay Case Studies 

 
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