I help passionate visionaries


so their businesses

can see more growth.

Rebranding starts with strategy, not the logo.



Rediscover the soul of your brand through facilitated exercises.

Personal Vision

Your Why

Business' Vision

Internal/Only/Mission Statements

Ideal Customer Personas

Your Brand's Voice

The Right Brand Name

Generating Awareness & Revenue

Brand Design

Redesign your brand's soul through visual communication.

Logo & ID Systems


Color Palette

Brand Guideline

Business Card

Collateral Materials

Social Media Branding


Brand Execution

Communicate your soulful brand to your ideal audience.

Website Design & Development

Social Media Marketing

Email Marketing

Video Production

2D & 3D Animation

Merchandise Design

Pitch Decks

Anything you can imagine



My personal mission in life is to uplift my community through creativity.


I'm a creative director, business owner, philanthropist, graphic designer, animator, and a VJ.

My goal is to teach you what I know so we can grow together.

My Brands

Halucinated Design

Branding and marketing for entertainment and nightlife.

Scholarships and resources for passionate creatives.

Brand and marketing for fraternities and sororities.

Support Creativity

Legacy Greek

Trusted By

I'll show you how to build a business or nonprofit with soul, so you can serve the people you love.

My life purpose is to uplift my community through creativity.

I do this through the brands I run and with the people that I collaborate with.

Join my email list to learn more and you'll receive my free Before Rebranding Your Business Checklist.

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Steve Ortiz-Lucin © 1986-Right Now

Helping passionate visionaries rebrand so their businesses and nonprofits can see more growth.

SteveLucin.com runs under

Halucinated Design, Inc.


A portion of my revenue will always donate to Support Creativity.


La Unidad Latina Service and Education Fund

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