I help passionate visionaries


to their businesses

through creativity.



My personal mission in life is to uplift my community through creativity.


I'm a creative director, business owner, philanthropist, graphic designer, animator, and a VJ.

My goal is to teach you what I know so we can grow together.

My Brands

Halucinated Design

Branding and marketing for entertainment and nightlife.

Scholarships and resources for passionate creatives.

Brand and marketing for fraternities and sororities.

Support Creativity

Legacy Greek

Trusted By

I'll show you how to build a business with soul, so you can achieve your dreams.

My life purpose is to uplift my community through creativity.

I do this through the brands I run and with the people that I collaborate with.

Join my email list to learn more and you'll receive my free Before Re/Branding Your Business Checklist.

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Steve Ortiz-Lucin © 1986-Right Now

Helping passionate visionaries bring in more cash into their businesses through creativity.

Lou Knows Good Logo

Lou Knows Good and Black Boy Rise

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